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"The average person would not be able to differentiate between Taxi Magic, Uber and Lyft, and yet there are significant differences between them that determines which companies need to be regulated."

Greyson acknowledges that this is a confusing space to navigate for the public as well as the city. "We may create a new category for tech-based, vehicle-for-hire businesses," Greyson says, "but that category wouldn’t include Taxi Magic." Greyson says even though Uber and Lyft deny dispatching drivers, the fact remains that the app connects riders directly to drivers. "It’s not that Taxi Magic is in compliance with city code - it’s that they don’t have to be." They are referring customers to existing cab companies, not providing the service themselves," Greyson says. "They are not directly dispatching drivers. But after reviewing the company with her staff, she determined its business model doesn’t conflict with city code. "How can they have been here for all these years and I’ve never heard of it?" Greyson asked. There’s so much going on in the alternative transportation space that Greyson hadn’t even heard of Taxi Magic until CultureMap Dallas came calling. "It’s not that Taxi Magic is in compliance with city code - it’s that they don’t have to be," says City Council member Sandy Greyson.Ĭity Council member Sandy Greyson is head of the committee tasked with ironing out what regulations should govern this new class of technology-based transportation businesses. Heck, it even spawned its own transportation working group, where mustachioed Lyft also has a seat. Thanks in part to actions by an over-eager interim city manager, Uber has practically become a household name in Dallas. But in stark contrast to Uber, Taxi Magic partners with 750 Dallas cabs, including Freedom Cab, Jet Taxi and industry behemoth Yellow Cab - Uber's not-so-secret nemesis.

Like Uber, Taxi Magic is an app that helps you find a ride, lets you pay with a credit card and tracks your driver via GPS.

Despite being in Dallas for only a year, Uber has loads more name recognition than Taxi Magic, which traces its local roots back to 2009. But the cab company's technology arm is trying to change that by riding Uber's controversial coattails. Chances are you've never heard of Taxi Magic.